Senior Business Systems Analyst (Loyalty) (Remote) - #2189623

Publicis Groupe

Date: 14/01/2022
City: Irving, TX
Contract type: Full time
Publicis Groupe

Job Description

As a Senior Business System Analyst (SBSA), you will have an opportunity to be part of the CRM team which is focused on creating world class customer data platform using Epsilon’s market-leading CDP product – People Cloud Customer. You will manage client deliverables relative to our multi-channel marketing engagements. This role requires you to have both business and technical expertise and will need you to act as a primary liaison between the client and the technical delivery teams. You will play a key role within the CRM Technology organization across many disciplines within the SDLC — including requirements gathering, documentation, design, and testing. In addition, you will also be expected to work closely with the Project Manager (or Account Manager) to assist in project delivery.

What you’ll do as a Senior Business System Analyst

  • Lead documentation and review of all business requirements, data needs, and business rules in the requirements document
  • Analyze data quality and provide recommendation for changes
  • Create traceability of all business requirements to functional and non-functional specifications to cover data exchange, warehouse/mart processing, business rules, and end user use cases (campaigns, reports, and analytics)
  • Drive product fitment analysis versus gap areas and create specifications for those
  • Perform complete and accurate source to target mapping and API specifications including end points, authentication and encryption methods
  • Help onboard multiple vendors/sources to Epsilon solution
  • Leverage partnership with client services and relationships with clients to ensure smooth / seamless project execution
  • Become an insider and trusted advisor to client teams from a BSA perspective
  • Have effective client meetings, understand deliverables, and drive successful outcomes
  • Help in developing and implementing best practices, standards and methodologies around business analysis and data analysis 

What skills you will use:

  • 5+ years of relevant business analysis work experience in the database/ data driven marketing space
  • Good understanding of CRM or Loyalty, Marketing concepts and various marketing channels like Direct Mail, Email, Mobile, etc.
  • Experience in translating business requirements into functional/business specifications
  • Good understanding of data warehouse and data mart concepts
  • Ability to assemble, analyze, and evaluate data — and be able to make appropriate decisions to support the business
  • Expert SQL skills 
  • Good understanding of API, JSON , XML and SOAP UI.
  • Ability to multi-task, prioritize and quickly change priorities
  • Excellent written and communication skills
  • Ability to work collaboratively with global teams
  • Ability to mentor and train less experienced peers

Additional Information

When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services.

Thanks to the work of every employee, Epsilon products and services have been recognized as industry-leading by the Forrester Wave™. We process more than 500 billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. And our CORE ID® is the industry’s most accurate, stable and scalable identity solution that helps brands recognize and reach 200M+ U.S. consumers in a privacy-safe way.

Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. For more information, visit

Great People Deserve Great Benefits

We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.

Epsilon is an Equal Opportunity Employer.  Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.

Epsilon will provide accommodations to applicants needing accommodations to complete the application process.

For San Francisco Bay and Los Angeles Areas: Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance. 

Applicants with criminal histories are welcome to apply.



How to apply

To apply for this job you need to authorize on our website. If you don't have an account yet, please register.

Post a resume